Wild Mane Hair Co. is an e-commerce brand focused on bold, expressive wigs and hair accessories. I had the opportunity to work closely with the business owner to develop the visual identity for the brand — including the logo design and custom color palette, which remains one of my favorite combinations to date. The brand needed to feel confident, empowered, and unapologetically unique, and every design decision reflected that spirit.

In addition to branding, I built the Squarespace website from the ground up, including a custom setup that allows the store to manage both dropshipped and in-stock inventory. We created clear navigation, filtering options, and a user-friendly shopping experience that works well on both desktop and mobile. I also handled the product import process and helped troubleshoot backend logic for a smoother workflow.

This project gave me a chance to blend strong visual storytelling with e-commerce functionality. It also pushed me to develop scalable systems for inventory tracking within Squarespace — something I’ve since adapted for other clients.