Wild Mane Hair Co.

Wild Mane Hair Co. is an e-commerce brand centered on bold, expressive wigs and hair accessories designed to help women feel confident and seen. I worked closely with the business owner to shape the brand from the ground up, beginning with the visual identity. This included logo design and a custom color palette that captures the brand’s empowered, unapologetic personality—one of my favorite brand builds to date.

Beyond branding, I designed and built the Squarespace e-commerce website with both aesthetics and functionality in mind. A key challenge of this project was creating a system that supports both dropshipped and in-stock inventory, while remaining intuitive for the customer and manageable for the business owner. The site features clear navigation, product organization, and filtering to help shoppers easily browse by brand, color, and style across a large catalog.

I also handled the product import process and helped troubleshoot backend workflows to improve efficiency and scalability. The result is a visually striking, user-friendly shopping experience that performs well on both desktop and mobile, while supporting the operational needs of a growing online brand.

This project highlights my ability to combine brand storytelling with advanced e-commerce setup and problem-solving—building systems that don’t just look good, but work smoothly behind the scenes.