The Four Components of SEO

SEO (Search Engine Optimization) is the process of optimizing a website or online content to improve its visibility on search engines like Google, Bing, or Yahoo. The goal is to rank higher in search engine results pages (SERPs) for specific keywords or phrases, ultimately driving organic (non-paid) traffic to the site.

By effectively employing SEO strategies, websites can grow their audience, improve engagement, and achieve business objectives.