Improving Website Usability for Public Agencies
Too often, organizations are doing things the hard way—overexplaining, overcomplicating, or simply missing their audience. The result? Confusion, follow-up questions, and a lot of repeated effort.
When your message isn’t clear, the work has to be done twice: once to say it, and again to explain it. Many organizations are carrying the full weight of communication challenges on their backs without realizing there are better options.
The Four Components of SEO
SEO (Search Engine Optimization) is the process of optimizing a website or online content to improve its visibility on search engines like Google, Bing, or Yahoo. The goal is to rank higher in search engine results pages (SERPs) for specific keywords or phrases, ultimately driving organic (non-paid) traffic to the site.
By effectively employing SEO strategies, websites can grow their audience, improve engagement, and achieve business objectives.
Website Must Haves
To have a successful website that users want to spend time on and get to know you and your business or organization, here are some important must haves to include in your new or improved website.